It puts sparks back into the eyes of desperate housewives and would give Carry Bradshaw plenty to write about. Women talk about Papau, America's only male escort agency, which is on the rise to jump from a once hidden secret to mainstream success.

Gone are the times when showing off arm candy was solely male domain. With the world changing and gender stereotypes slowly fading, women are conquering more and more of men's terrain, especially when it comes to dating and relationships.

Therefore it is to no surprise that there is a market for today's strong and independent women who are willing to pay for guaranteed good company, convivial conversations and just someone who will pay them all the attention they want.

With their fingers on the pulse of time, Papau launched a business model that is targeting this specific market. Its philosophy is simple but brilliant offering exclusive service and a unique selection of impeccably groomed, charismatic and engaging gentlemen. Papau's companions are a diverse group from all walks of life who display a wide range of interests and personality.

The exclusive service Papau offers is one of a kind and high in demand. Whether it's a high-school reunion, a company picnic, a great concert, or their own birthday fast approaching, Papau's clients will be provided with the perfect date and will dine, dance, hop clubs, and all the while be the center of attention for the right reasons.

With raving testimonials and sales shooting skywards, Papau's concept has not just proven to work but has taken off indeed. Soon the L.A. based firm will expand its reach to other cities: Miami, Chicago and Washington D.C.